Are groups compatible with Baselworld?


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February 2020

Are groups compatible with Baselworld?

It’s not all about coronavirus... Swatch Group’s decision to leave Baselworld is in line with a fundamental trend: after grappling with the production chain and distribution networks, groups now want to take control of the timing and conditions of how their new products are presented. Richemont was a forerunner of this strategy when it left the Basel exhibition in 1999. Kering and LVMH are also moving in this direction. However, will the pandemic outbreak unite the industry again?


iant watch conglomerates have become increasingly powerful since the beginning of the millennium. They are listed on the stock exchange and are seeking greater control over their production, distribution and image.

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