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Chopard: the flight of the Alpine Eagle


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October 2019

Chopard: the flight of the Alpine Eagle

Launching a new collection is always a delicate exercise. With the Alpine Eagle – inspired by a watch from 1980 – Chopard intends to further expand its range into the so-called “sport chic” sector. A major operation, for a watch entirely designed and produced in-house, takes off this October.


n 1980, Karl-Friedrich Scheufele was 22 years old, and had just joined the family business. He pitched his first watchmaking project to his father, Karl Scheufele. His proposal was for a new sports watch in steel. The proposal was in keeping with the spirit of the times, but completely unexpected for the House, which until then had specialised in gold watches. He had quite a fight on his hands.

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