e recently interviewed a broad selection of managers, active in a variety of segments, to help us identify the major trends within the watch industry.
Our Q&A with Dan Niederer – SevenFriday.
Europa Star: What are your strategic priorities for 2023?
Dan Niederer: 2023 is all about maintaining the key principles that have defined our brand strategy and DNA for years. Innovation, quality and loyalty are cornerstones of the SevenFriday spirit, permeating product development, communication and every aspect of our universe.
- Dan Niederer
Which new products or lines will be your main focus this year?
Alongside a whole range of product launches this year, we’ll be continuing our journey in additive manufacturing/3D printing, with the next generation of products called the Free-D B and the launch of a collaboration with an up-and-coming fashion brand, which we’ve been working on for years. We thrive on challenges and the seemingly impossible, and we love to work with partners and friends from all cultures and backgrounds. These two projects certainly fit that profile.
- SevenFriday Free-D Green
The emergence of the secondary market represents a major new development. Are you taking any steps to build a presence in preowned?
We realised many years ago that the consumer has hardly any protection in the second-hand watch market. Even today, experienced watchmakers agree that some fakes are virtually impossible for a buyer to detect. For this reason, since 2016 we have inserted NFC chips into all our watch heads, which allows customers to verify all our products via the SevenFriday app. We never really understood the relevance of a certificate of origin that isn’t connected to the physical product, and we believe we have an obligation to protect our customers’ interests. In addition, we are looking into the possibility of facilitating second-hand market transactions within the secure and regulated environment of the SevenFriday app.