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Casio: “We must do better in the metal analogue watch”

JAPANESE BRANDS

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July 2019


Casio: “We must do better in the metal analogue watch”

The first generation of G-Shock used plastics, the second one incorporated metal, and the new one is made of carbon. Simultaneously, the brand intends to strengthen its sales of the Edifice and Sheen lines, particularly in Europe. An interview with Hiroshi Nakamura, Executive Vice President of Casio.

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hat has been Casio’s most important product development of 2019?


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