One heck of a dilemma is facing all the watch brands in the starting blocks right now. Ready, or nearly, to launch their new models in the run-up to the (...)

SIHH, the “Salon International de la Haute Horlogerie”, is changing its name to Watches & Wonders Geneva. What is behind this change? Even if the 2020 (...)

Total vertical integration or task-sharing: which is the right strategy for an era of digital globalisation? Baselworld and Watches & Wonders may well (...)

It’s not all about coronavirus... Swatch Group’s decision to leave Baselworld is in line with a fundamental trend: after grappling with the production chain (...)

The watchmaking industry shoots at hoot and slide, and everyone starts to play in their own corner. My living room, my exhibition, my summit, my meetings. (...)

The whole industry is changing at a fast pace – and it seems that Baselworld is on the same path. Here is the future vision of the fair for (...)