Jewellery & watches

Building a gemstone super-expert


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March 2021

Building a gemstone super-expert

Far greater volumes of gemstones, evaluated automatically? This is the promise offered by Swiss jewellery house Gübelin, which has joined forces with CSEM to develop a revolutionary data processing tool using artificial intelligence and machine learning. This new technology also opens up some exciting prospects for the watchmaking industry.


ne of the perennial challenges of the jewellery industry is the analysis of the multiple categories of gemstones on which the sector is based – its “raw materials”, so to speak. Correctly evaluating the authenticity of a gemstone and its country of origin is a key aspect of jewellery. The dedicated discipline of gemmology is defined as the “science relating to the study of precious, semi-precious, fine and ornamental stones obeying certain aesthetic criteria.”

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