Jewellery & watches

“Jewellery will continue to outperform”


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March 2021

“Jewellery will continue to outperform”

In the wake of LVMH’s takeover of Tiffany & Co., the largest transaction in the history of luxury, we wanted to learn more about the dynamics of the jewellery business which, although a “cousin” to watchmaking, seems to have better weathered the pandemic crisis than its relative. Analyst and author Erwan Rambourg believes that jewellery will be the luxury segment with the strongest growth over the next decade.


n expert in the world of luxury, author of a remarkable book on Chinese consumption (The Bling Dynasty), Erwan Rambourg has just published a new essay, Future Luxe: What’s Ahead for the Business of Luxury, which is full of predictions and analyses for the coming decade. At the heart of his book is the ever-increasing influence of women in luxury goods purchases, and the continuing demand from China.

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