Jewellery & watches

“Jewellery is based on gut feeling”


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March 2021

“Jewellery is based on gut feeling”

Bulgari presents a rare example of a historical jeweller that has today become a fully-fledged watchmaker. It is master of its own in-house movements, and has successfully brought to market numerous highly innovative watchmaking products, including the ongoing saga of the Octo Finissimo watch, whose masculine aesthetic is so different from the colourful jewellery that is the hallmark of Bulgari. In contrast, the direct link between jewellery and watchmaking is brilliantly confirmed in the ultra-feminine Serpenti. Interview with its CEO Jean-Christophe Babin.


tanding at the crossroads of two worlds, Jean-Christophe Babin, ex-CEO of TAG Heuer and, since 2013, head of watchmaking and jewellery at Bulgari (as well as perfumes and hotels, among other things), has succeeded with panache in energising Bulgari as a watchmaker while simultaneously reaffirming its status as THE jeweller. We talked with him.

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