New watch brands

Interview with Xavier de Roquemaurel


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October 2019

Interview with Xavier de Roquemaurel

Is it reasonable or even feasible in the current context to launch a new and ambitious classic, high-end watch? The challenge is tough and the questions numerous: what product, what strategy, and to what end? How to finance it? How to distribute it? But also: how to stand out, evolve, overcome obstacles, cross thresholds and achieve critical mass? Czapek, a brand launched scarcely three years ago, seems to be overcoming these challenges step by step and finding a successful response to these questions. All the more reason to interview the vibrant and enthusiastic Xavier de Roquemaurel, the mastermind of Czapek’s renaissance, for this special feature.


simple question: why launch a “new” top-end brand when the market is already cluttered and overflowing with all kinds of offerings? And, how do you go about it?

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