New watch brands

Genus: the never-ending caterpillar of time


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October 2019

Genus: the never-ending caterpillar of time

They’re called Genus, Petermann Bédat, Cyrus, Sylvain Pinaud, Krayon, Alchemists, Trilobe, David Candaux, Tournemire, Ming… These names, still unknown to the public at large, are those of established master watchmakers or young horology geeks. Their ambitions are diverse, as are the paths they have chosen, but all of them, each in their own way, are trying to add their stone to the edifice and inscribe their name on the Haute Horlogerie map. A brief reconnaissance tour.


his timepiece is surprising to say the least, and at first sight you scratch your head, wondering how on earth it can fulfil its basic task of telling the time. It was born, probably during a sleepless night, in the head of Sébastien Billières, a master watchmaker described as an “original talent”, who has his own peculiar way of designing 3D movements “in his mind”, as Catherine Henry, the young entrepreneur and co-founder of Genus, explains. Fascinated by the symbolism contained in the figure 8 – eternity, but also the analemma, the ‘8’ shape traced by the sun during the course of a year as seen from a fixed point at the same time – and eager to see a mechanical component moving freely around a watch, when horology is traditionally based on fixed components driven by moving gears, he dreamed up and produced his Genus (from the Latin meaning type, family, but also zero position, departure point).

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