New watch brands

Cyrus: “Building a contemporary brand”


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October 2019

Cyrus: “Building a contemporary brand”

They’re called Genus, Petermann Bédat, Cyrus, Sylvain Pinaud, Krayon, Alchemists, Trilobe, David Candaux, Tournemire, Ming… These names, still unknown to the public at large, are those of established master watchmakers or young horology geeks. Their ambitions are diverse, as are the paths they have chosen, but all of them, each in their own way, are trying to add their stone to the edifice and inscribe their name on the Haute Horlogerie map. A brief reconnaissance tour.


he man behind Cyrus is Jean-François Mojon (co-owner of the brand together with “a wealthy Swiss family”), an innovative and expert movement manufacturer and watchmaker who won a top award at the 2010 GPHG in the independent watchmaker category and whose list of creations with his Le Locle-based manufacture, Chronode, (same co-owners) reads like a Who’s Who of contemporary haute horlogerie. Judge for yourself: MB&F, Czapek, HYT, Harry Winston Opus X, MCT, Urban Jürgensen, Trilobe and, more recently, Hermès have all collaborated, or are still collaborating, with Chronode. And that’s not counting other major brands who demand confidentiality about the developments entrusted to the manufacture. Twenty people work there, building and developing in 2D and 3D, delivering complete movements which they decorate, or even building an entire product which they deliver in its finished state.

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