New watch brands

New watch brands

THE WATCH FILES

New watch brands

Thanks to new tools such as digital crowdfunding, the number of new watch projects being launched each year continues to explode. Europa Star looks at some of the emerging players in this space.

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Kickstarter, for better and for worse

Kickstarter, for better and for worse

CROWDFUNDING

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who (...)

Holthinrichs, a watch wonder from Delft

Holthinrichs, a watch wonder from Delft

GALLERY

Using a very modern technique - 3D printing - to implement a certain vision of timeless watch design, Michiel Holthinrichs is a proud ambassador of the (...)

Mauron Musy: the anti-Kickstarter

Mauron Musy: the anti-Kickstarter

PORTRAIT

While there are countless watch start-ups launching crowdfunding campaigns on global platforms such as Kickstarter, the Fribourg-based brand Mauron Musy (...)

Introducing Swiss start-up Electricianz

Introducing Swiss start-up Electricianz

The new Swiss brand is offering a line of stylish and affordable watches that uncover the inner workings of quartz watches.

Qlocktwo: a different way to read (literally) the time

Qlocktwo: a different way to read (literally) the time

Spell it, don’t tell it. German watchmaker B & F Manufacture wins a Red Dot design award for its innovative concept for telling the (...)

Bolido: A watch 100% Swiss Made at a non-Swiss price

Bolido: A watch 100% Swiss Made at a non-Swiss price

Our vision was to create a new breed of watch. One that matches our perception of architectural design and functionality. So intelligently conceived that (...)

The check-in: Komodo sports slate dials and straps

The check-in: Komodo sports slate dials and straps

You read right: slate straps! Following our 2016 profile of the fashionable Belgian brand, we check in to see what’s the latest to come out of their (...)

Introducing Austrian start-up Viribus Unitis

Introducing Austrian start-up Viribus Unitis

The young and ambitious brand is aiming to produce watches that are “Made in Austria.” For the time being, it is offering good value timepieces inspired by (...)

The exponential rise in niche markets

The exponential rise in niche markets

12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY

Hardly a day goes by without a new brand emerging, or trying to emerge, mainly on platforms such as Kickstarter. A surprising fact, given that the (...)

Everywhere from Krayon ‘Universal Sunrise Sunset'

Everywhere from Krayon ‘Universal Sunrise Sunset’

TRAVEL WATCHES

This watch is a challenge. It was born of a dream: to go back to the source of time – the sun, the rising and setting of which beats the rhythm of time – (...)

The “baby” brands of Kickstarter

The “baby” brands of Kickstarter

CROWDFUNDING

The internet is truly a democratic medium, and its impact has also been felt on the watch industry. We’re increasingly seeing crowd-funded watch projects (...)

Welder: moody and bold

Welder: moody and bold

WATCHES

Welder is one of this season’s surprises. The watches come in two collections, Welder The Bold and Welder Moody at attractive prices that range from 160 to (...)

Wooden watches

Wooden watches

MATERIALS

Should you go for wood? Over the last few years, wooden accessories have gone mainstream. Increasingly, we’re seeing more lifestyle brands popping up (...)