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Watch trends 2019: Fine Tuning


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July 2019

Watch trends 2019: Fine Tuning

Progress happens in two ways: by radical ruptures, or just the opposite – tiny adjustments. But why on earth go for radical ruptures when you have iconic products, the popularity of which has scarcely waned for decades? Yet even an iconic product must be taken down and cleaned, from time to time, of the subtle dust that collects on all things. Rolex and Chanel cases.

Where fine-tuning is concerned, Rolex is the uncontested champion. The very first Yacht-Master dates back to the 1960s, and a project that never got off the ground (only two items are believed to have been produced between 1967 and 1969).

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