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Watch archives & heritage
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CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
HIGHLIGHTS
VIDEO CHANNEL
OPINIONS
PORTFOLIOS
E-ZINE
WATCH GALLERY
SWISSTIME
BOOKS
JEWELLERY
BRANDS
ARCHIVES
SUBSCRIBE
ABOUT
ABOUT
PARTNERSHIP
CURRENT ISSUE
WORLDWATCHWEB
WATCH AFICIONADO
NEWSLETTER
CONTACT US
FACEBOOK
TWITTER
YOUTUBE
INSTAGRAM
TERMS OF USE
PRIVACY POLICY
CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
HIGHLIGHTS
VIDEO CHANNEL
WATCH GALLERY
SWISSTIME
OPINIONS
PORTFOLIOS
E-ZINE
BOOKS
JEWELLERY
BRANDS
ARCHIVES
BOOKS
JEWELLERY
BRANDS
ARCHIVES
SUBSCRIBE
ABOUT
ABOUT
PARTNERSHIP
CURRENT ISSUE
WORLDWATCHWEB
WATCH AFICIONADO
NEWSLETTER
CONTACT US
SUBSCRIBE
FACEBOOK
TWITTER
YOUTUBE
INSTAGRAM
TERMS OF USE
PRIVACY POLICY
Español
Français
Pусский
繁體中文
简体中文
Select another language
CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
HIGHLIGHTS
VIDEO CHANNEL
OPINIONS
PORTFOLIOS
E-ZINE
WATCH GALLERY
SWISSTIME
BOOKS
JEWELLERY
BRANDS
ARCHIVES
SUBSCRIBE
ABOUT
ABOUT
PARTNERSHIP
CURRENT ISSUE
WORLDWATCHWEB
WATCH AFICIONADO
NEWSLETTER
CONTACT US
FACEBOOK
TWITTER
YOUTUBE
INSTAGRAM
TERMS OF USE
PRIVACY POLICY
THE WATCH FILES
Archives & heritage
In watchmaking, it’s difficult to talk about the present or even the future without bringing up the past. Our selection of articles on archives and heritage.
Should we colourise the past?
EDITORIAL
May 2024
A kind reader* recently sent us this photograph, which shows Europa Star’s founder, our ancestor Hugo Buchser, in a new light. While we’re used to seeing (...)
Micromégas: an astonishing encyclopaedia of Time, rediscovered
April 2024
Between 1964 and 1970, a rich, well-documented and fascinating encyclopaedia of Time with a revolutionary graphic design for its day, was published by Les (...)
The fragmentation of watch fairs is a reflection of the market
COLUMN
April 2024
In the 1990s, journalist Pascal Brandt reported Alain-Dominique Perrin’s memorable comment on “the smell of grilled sausages” at Baselworld, signalling the (...)
“Distribution will be the battlefield of the next century”
February 2024
After Fine Watchmaking and its icons, Pascal Brandt takes this new column into the sensitive – and totally transformed – terrain of watch distribution, again (...)
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Once Upon a Time: Tissot in Shanghai (1920–1948)
January 2024
The evocation of Tissot’s past presence in Shanghai resonates with its present, with the opening of a new boutique on Nanking Road - the very place where (...)
In Time with Fashion: Tissot in Shanghai (1920–1948)
January 2024
Tissot’s first steps in China took it backstage into the vibrant world of Shanghai cinema. Carried by the most famous actresses of the time, its timepieces (...)
The watch industry, Switzerland and the USSR under Stalin
December 2023
In February 1941, after hard-fought negotiations, Switzerland and the USSR signed a trade agreement that floundered on the rock of (...)
It’s raining icons
COLUMN
December 2023
After “Haute Horlogerie”, Pascal Brandt takes on another twenty-first-century buzzword: “icon”. His starting point is again one of his past articles for Europa (...)
Will the real Haute Horlogerie please stand up (again)?
FEATURE
October 2023
In the 1990s, the respected journalist and watch expert Pascal Brandt was a regular contributor to Europa Star. Three decades later, he’s back to review (...)
1933: The origins of Nivarox and Incabloc
October 2023
Two revolutionary technologies emerged nearly simultaneously in 1933. Nivarox and Incabloc addressed the key shortcomings of watches in daily use: accuracy (...)
Hunting Treasures: Zenith’s Heritage Department
October 2023
Zenith’s Manufacture in Le Locle holds many treasures: its staff, for one, its buildings, which have stood on the same ground since 1865, its collections, (...)
Olivier Laesser: the great escapement
July 2023
At the end of an unprecedented investigation, this doctor in horology has drawn a “family tree” of the escapement through the centuries, introducing some (...)
1900-2000: A history of watch advertising
June 2023
A history of watch advertising: 1990-2000
June 2023
A history of watch advertising: 1980-1989
June 2023
A history of watch advertising: 1970-1979
June 2023
A history of watch advertising: 1960-1969
June 2023
A history of watch advertising: 1950-1959
June 2023
A history of watch advertising: 1930-1939
June 2023
A history of watch advertising: 1920-1929
June 2023
A history of watch advertising: 1900-1919
June 2023
The story of the Tissot Ping-Han Railway Watch
May 2023
Swiss watches for Chinese trains: the story of the Ping-Han Railway is fascinating in more ways than one. Its construction between the end of the 19th (...)
Becoming Chopard
EUROPA STAR ARCHIVES
May 2023
Chopard is one of the many “sleeping beauties” in the watch industry to have been stirred back to life, as illustrated by the Europa Star archives. This was (...)
Anarchists and watchmakers
April 2023
Two recent events - Florian Eitel’s extensively researched publication, Le Vallon horloger et ses anarchistes, and Cyril Schäublin’s film Unrueh (Unrest) - (...)