Pre-owned watches

Christie’s embraces digital transition


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May 2021

Christie's embraces digital transition

Since the beginning of the year, the auction house has organised a growing number of online watch sales sessions from its hubs in Dubai, New York and Hong Kong, systematically incorporating an in-person component locally. Aline Sylla-Walbaum, Global Managing Director of Christie’s luxury division, explains how this new era has convinced even the most reluctant to buy watches online.


espite the pandemic, Christie’s has a particularly ambitious calendar for 2021, with no fewer than 10 watch sales scheduled between March and June from Dubai, New York, Hong Kong and Geneva. What’s different about them is that the majority are online events, taking place over two weeks, alongside a local exhibition of the watches going under the hammer. According to the auction house, this promises to be an “exceptional” season.

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