Pre-owned watches

Christie’s embraces digital transition


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May 2021

Christie's embraces digital transition

Since the beginning of the year, the auction house has organised a growing number of online watch sales sessions from its hubs in Dubai, New York and Hong Kong, systematically incorporating an in-person component locally. Aline Sylla-Walbaum, Global Managing Director of Christie’s luxury division, explains how this new era has convinced even the most reluctant to buy watches online.