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Relaunching a watch brand
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CONTENTS
CURRENT ISSUE
TIME.BUSINESS
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WATCH GALLERY
SWISSTIME
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CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
HIGHLIGHTS
VIDEO CHANNEL
OPINIONS
PORTFOLIOS
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WATCH GALLERY
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JEWELLERY
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THE WATCH FILES
Relaunching a watch brand
With the strong vintage trend in horology, a global treasure hunt has started to revive some of the great names of the past.
Charles Girardier: a great name in watchmaking makes its comeback
November 2023
Relaunched in 2018 by Patrick A. Ulm, a passionate collector of antique watches, the brand Charles Girardier met with immediate success when in 2020 it won (...)
“Resurrecting brands has proved vital for the Swiss watch industry”
May 2023
Swiss businessman Harry Guhl has carved a niche for himself by acquiring intellectual property rights to defunct watchmakers’ names or brands, with the (...)
Daniel Roth, a pioneer returns
March 2023
Now official, the much-anticipated return of Daniel Roth crowns a production that set the direction for contemporary watchmaking. It is also long overdue (...)
Milus: introducing the Snow Star “Ice Blue”
décembre 2020
Originally created in the 1940s, the Milus Snow Star was designed for US Navy pilots, who carried a box containing a Milus watch and other precious objects (...)
The start of a new chapter for Mouvex 1911
A HOROLOGICAL PORTRAIT
novembre 2020
At the start of the 20th century, Mouvex was an elegant watch brand sold in boutiques in Paris and across Switzerland. The historical Swiss watch brand has (...)
Nivada, a sleeping beauty awakes
PORTRAIT
May 2020
The watch industry has no shortage of sleeping giants. The most emblematic of them, Universal Genève, belongs to the Hong Kong group Stelux, which is (...)
Raketa, the beating heart of Russian watchmaking
PORTRAIT
March 2020
A giant watch factory during the Soviet era, Raketa has never stopped working. But this St. Petersburg-based company is a mere shadow of its former self (...)
Russian design at its best
RAKETA
September 2019
During our latest visit to Russian watch brand Raketa, we were impressed by the originality of their designs. Like many Western brands, they play the (...)
ZRC and the North West passage
TRAVEL WATCHES
March 2018
Kickstarter can kick very far... And French watch brand ZRC knows it. It has raised more than half a million Swiss francs on the crowdfunding platform, in (...)