Relaunching a watch brand

Russian design at its best


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September 2019

Russian design at its best

During our latest visit to Russian watch brand Raketa, we were impressed by the originality of their designs. Like many Western brands, they play the vintage card. But their nostalgia is not necessarily our nostalgia...


ow is the vintage trend that defines today’s watch industry being translated in the former Soviet sphere of influence? In East Germany, the word “Ostalgie” is well known: the sympathy for the Cold War era, when things seemed simpler...

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