Relaunching a watch brand


L.Leroy: a legendary name makes its comeback

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April 2026


L.Leroy: a legendary name makes its comeback

Dormant for nearly a decade, L.Leroy is now re-emerging on the watchmaking stage with a clear ambition: to reconnect with its own legend. As it celebrates its 240th anniversary, the brand, whose roots trace back to Paris in 1785, is positioning itself within the circle of contemporary Haute Horlogerie. It unveils a new tourbillon model, the Elyor. A meeting with Hugo Lesizza, the driving force behind this revival within the Festina Group.

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ew names resonate as strongly in watchmaking history as that of the Leroy dynasty. Founded in Paris by Charles Leroy in 1785, watchmaker to the French Navy and exhibitor at the first Paris World’s Fair, the maison distinguished itself for more than two centuries through an absolute pursuit of precision and complexity. Until 1989, it held the record for the most complicated watch in the world, now preserved at the Musée du Temps in Besançon.

After its integration in 2004 into the Festina Group ecosystem alongside Perrelet and Soprod, L.Leroy followed a more discreet trajectory. Certain collections were discontinued as early as 2012–2013. An attempt at revival with an observatory chronometer in 2014, followed by a unique piece presented at Only Watch in 2015, were not enough to sustainably re-establish the brand. Nearly ten years of silence followed.

The Leroy 01 not only won first prize at the Paris World's Fair in 1900, but also held the title of the most complicated watch in the world until 1989.
The Leroy 01 not only won first prize at the Paris World’s Fair in 1900, but also held the title of the most complicated watch in the world until 1989.

“There were attempts, but no real continuity. The revival had to be done differently, with a clear vision and extreme exacting standards,” explains Hugo Lesizza, who joined the project in 2019.

From subtle signals to a confident revival

The first stir came with a tactile watch presented confidentially for Only Watch 2023 (the watch was withdrawn following the suspension of the charity auction, editor’s note). For the first time in the modern history of L.Leroy, a material other than gold was used: titanium. Refined guilloché, hand engraving, and a watchmaking language faithful to the maison’s DNA—the piece was ultimately withdrawn from the sale, but marked a turning point.

Historic Leroy tact watch dating from 1810
Historic Leroy tact watch dating from 1810

“It was deliberately discreet. A first step. But this language, this material—we will use them again,” Hugo Lesizza confided at the time.

Inspired by the historical 1810 tact watch presented above, L. Leroy has created this unique piece featuring a minute repeater and a flying tourbillon. The 43 mm case is crafted from two metals. The case middle, caseback, repeater pusher, and crown are made of grade 5 titanium, while the bezel, caseback cover, and buckle are in 18K palladium white gold (PD210). The case is entirely hand-engraved with an intricate floral motif.
Inspired by the historical 1810 tact watch presented above, L. Leroy has created this unique piece featuring a minute repeater and a flying tourbillon. The 43 mm case is crafted from two metals. The case middle, caseback, repeater pusher, and crown are made of grade 5 titanium, while the bezel, caseback cover, and buckle are in 18K palladium white gold (PD210). The case is entirely hand-engraved with an intricate floral motif.

L.Leroy: a legendary name makes its comeback

L.Leroy: a legendary name makes its comeback

The true reappearance came in 2025 with the Bal du Temps, a very high complication combining a tourbillon and minute repeater, offered in 18-carat 5N gold, platinum, and grade 5 titanium. A manifesto piece, produced in extremely limited quantities.

L.Leroy: a legendary name makes its comeback

Osmior: the aesthetic thread

At the heart of this renaissance lies a collection: Osmior. Its aesthetic draws directly from Leroy’s historical codes: distinctive numerals, dial architecture inspired by 19th-century pocket watches, already revisited in the 1990s and again in the 2010s.

“We worked from historical vintage Leroy pieces. The codes are powerful, immediately recognisable. Osmior is the synthesis of this DNA,” notes Hugo Lesizza.

The development of the calibres is carried out in Geneva by a specialised workshop, with no industrial link to Soprod. L.Leroy does not currently claim integrated production, but rather an independent high watchmaking approach consistent with its positioning.

Combining a tourbillon and a minute repeater while inaugurating the important Osmior collection, the Bal du Temps features a case crafted from noble metals such as 18-carat 5N gold and platinum, as well as a more contemporary material, grade 5 titanium. All three versions measure 43 mm in diameter and 13.60 mm in thickness (including the domed sapphire crystal).
Combining a tourbillon and a minute repeater while inaugurating the important Osmior collection, the Bal du Temps features a case crafted from noble metals such as 18-carat 5N gold and platinum, as well as a more contemporary material, grade 5 titanium. All three versions measure 43 mm in diameter and 13.60 mm in thickness (including the domed sapphire crystal).

L.Leroy: a legendary name makes its comeback

A claimed exclusivity

The revival of L.Leroy is not measured in volumes. The Bal du Temps will be produced in around fifteen pieces across all materials, and annual production will never exceed a few dozen watches.

Today, the brand has a handful of active points of sale, such as Dubail in Paris, Cellini in New York, and Pisa in Milan, complemented by direct sales to collectors. The Middle East—Dubai and Saudi Arabia—represents a priority development axis, always within an अत्यremely selective approach.

Leveraging an exceptional heritage

L.Leroy holds a unique treasure: nearly 400,000 digitised historical archives, enabling research back to early sales registers, as well as more than 200 preserved pieces—pocket watches, early wristwatches, and precision instruments. “It is a true treasure trove. We are currently structuring this heritage, with the idea of eventually making it visible,” explains the executive.

Leroy marine chronometer, 1917
Leroy marine chronometer, 1917

L.Leroy’s identity remains deliberately nuanced. While the brand can no longer claim “Made in France,” it fully embraces its Parisian roots.

“We cannot say we are a French manufacture today. But we are proud of our origins. Leroy is the watchmaker to the Navy, the Paris World’s Fair, a deeply French history,” Hugo Lesizza states.

A deliberate distinction, far from other French revivals such as France Ébauches within the same group, positioned in very different industrial segments.

A favourable momentum

The return of L.Leroy comes in a favourable context for independent Haute Horlogerie, echoing the successful revival of Ferdinand Berthoud, a historical contemporary of the Leroys.

“We are speaking to collectors interested in Patek Philippe, F.P. Journe, H. Moser & Cie, or Greubel Forsey—enthusiasts of history as much as independence,” observes Hugo Lesizza.

L.Leroy: a legendary name makes its comeback

L.Leroy: a legendary name makes its comeback

Featuring a 42 mm drum-shaped case with a thickness of just 11.88 mm (including the domed sapphire crystal), the new Elyor is produced in limited series and is available in three different versions: 18-carat 5N red gold, platinum, and grade 5 titanium. The centre of the dial features an elegant “Clous de Paris” guilloché pattern.
Featuring a 42 mm drum-shaped case with a thickness of just 11.88 mm (including the domed sapphire crystal), the new Elyor is produced in limited series and is available in three different versions: 18-carat 5N red gold, platinum, and grade 5 titanium. The centre of the dial features an elegant “Clous de Paris” guilloché pattern.

The signals are encouraging: a resurgence in archive requests, renewed interest at auction, and a now structured calendar. Following the Bal du Temps at Geneva Watch Days, the Elyor, the latest addition to the classical Osmior collection, will be presented during Geneva Watch Week.

At the heart of the model lies the L. Leroy L600 automatic calibre, comprising 288 components and featuring a flying tourbillon. It is equipped with a variable-inertia balance operating at 21,600 vibrations per hour (3 Hz). For the first time in the brand's history, this movement incorporates a micro-rotor, whose high-efficiency winding system delivers a 60-hour power reserve.
At the heart of the model lies the L. Leroy L600 automatic calibre, comprising 288 components and featuring a flying tourbillon. It is equipped with a variable-inertia balance operating at 21,600 vibrations per hour (3 Hz). For the first time in the brand’s history, this movement incorporates a micro-rotor, whose high-efficiency winding system delivers a 60-hour power reserve.

The name “Elyor” is an anagram of Leroy. During the Reign of Terror of the French Revolution (1793–1794), Leroy—whose surname sounded too royal—signed his creations this way to avoid harassment from revolutionaries.

L.Leroy: a legendary name makes its comeback

For the first time in the brand’s history, this flying tourbillon model incorporates a micro-rotor. Produced in small numbers and available in three different versions, it features a drum-shaped case—traditionally reserved by the brand for its classical-style watches—and measures 42 mm in diameter with a thickness of 11.88 mm, including the domed sapphire crystal.

“This time, it’s happening. L.Leroy is back—for good,” concludes Hugo Lesizza.

L.Leroy: a legendary name makes its comeback

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