“Sell-out has been declining since the start of 2019”


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May 2019

“Sell-out has been declining since the start of 2019”

The monthly sell-out index, compiled by consultant Thierry Huron, reveals that watch sales are in a fragile state of health. In the first quarter, the United States, Hong Kong and Singapore were in negative territory, while growth slowed sharply in China. Europe, with the exception of the United Kingdom, is stagnating.


t is one of the most important indicators when taking the pulse of the watch industry, alongside the monthly figures from the Swiss Watch Federation. While the federation provides data on watch shipments outside Switzerland, the “Sell-Out Index” records actual sales conducted by watch and jewellery retailers on the main markets. As such, it represents a true indicator of the health of the industry.

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