The resilience of in-house jewellery for retailers


March 2021

The resilience of in-house jewellery for retailers

For decades, family-owned London Jewelers has represented prestigious brands on Long Island. In the midst of the pandemic, the retailer renovated its flagship boutique dedicated to fine jewellery. Its own London Collection brand, notably the mid-range pieces sold online, proved particularly resilient during this period. We interviewed the Udell family, owners of London Jewelers.


ondon Jewelers, a family-owned business founded in 1926, has gradually es- tablished its dominance of Long Island’s watch and jewellery scene. Now run by the third and fourth generations of the Udell family, it has long represented the most prestigious brands in its network of multi- and single-brand boutiques.

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