Swatch Group

Rado: a futuristic brand explores its past


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February 2019

Rado: a futuristic brand explores its past

Since his arrival in 2011, Matthias Breschan, who manages this Swatch Group brand, has focused on new formats and materials and mechanical calibres to increase the company’s clout in Asia. Now, he intends to restore the lustre of Rado’s rich heritage.


ast year, Rado introduced new colours to the ceramic- cased watch that is the company’s specialty. Called True Thinline Nature, this series, produced in partnership with the Grandi Giardini Italiani association, reflects the rich colours of the most beautiful transalpine gardens, evoking the earth, water and vegetation. The base powders from which the ceramic is made influence the final colour of the material. They are heated at a very precise temperature in a process called “sintering”.

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