Swatch Group


Certina: “Stabilise quartz, grow mechanical watches”

INTERVIEW

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July 2021


Certina: “Stabilise quartz, grow mechanical watches”

As Certina continues to boost its profile in automatic watches, it is asserting its legitimacy in the popular niche of diving models. The affordable brand is also building a presence in the United States and China, the two most important markets for Swiss watchmaking, where it still has a low profile. We interviewed the new CEO of Certina, Marc Aellen.

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