The digital transformation of watchmaking

Movado Group: how to stay relevant in the digital age

STRATEGY

By Ash Longet

May 2019

The American group is undertaking several initiatives to keep on track with new generations: it has just acquired fashion brands MVMT and Olivia Burton, it’s launching new smartwatches at Movado and going aggressively digital in communication and sales. What are the results so far? We met the group’s Chairman and CEO Efraim Grinberg.

Movado Group: how to stay relevant in the digital age

STRATEGY

By Ash Longet

May 2019

Movado Group: how to stay relevant in the digital age

The American group is undertaking several initiatives to keep on track with new generations: it has just acquired fashion brands MVMT and Olivia Burton, it’s launching new smartwatches at Movado and going aggressively digital in communication and sales. What are the results so far? We met the group’s Chairman and CEO Efraim Grinberg.

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Bucherer opens its flagship boutique in New York

Bucherer opens its flagship boutique in New York

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HSNY introduces its Chronometer Certification Program

HSNY introduces its Chronometer Certification (...)

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Vacheron Constantin opens a new flagship boutique in New York

Vacheron Constantin opens a new flagship boutique in (...)

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US WATCH MARKET

The digital transformation of watchmaking

Launch of the Luxury Watch Barometer

Launch of the Luxury Watch Barometer

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IWC Introduces Digital Watch Passports in Partnership with Arianee

IWC Introduces Digital Watch Passports in Partnership with Arianee

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EveryWatch: a new frontier in Big Data for watch sales

EveryWatch: a new frontier in Big Data for watch sales

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Artificial Intelligence: the next big thing for the watch industry?

Artificial Intelligence: the next big thing for the watch industry?

INTERVIEW

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