Watches and Wonders

Fabienne Lupo: “We’ll reinvent trade shows!”

THE FAIR TRADE

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By Pierre Maillard

March 2020

SIHH, the “Salon International de la Haute Horlogerie”, is changing its name to Watches & Wonders Geneva. What is behind this change? Even if the 2020 edition has been cancelled due to the coronavirus, it’s still worth understanding the underlying causes for this transformation. We talked (before the cancellation) with Fabienne Lupo, head of the Fondation de la Haute Horlogerie (FHH).

Fabienne Lupo: “We’ll reinvent trade shows!”

THE FAIR TRADE

Español Français

By Pierre Maillard

March 2020

Fabienne Lupo: “We'll reinvent trade shows!”

SIHH, the “Salon International de la Haute Horlogerie”, is changing its name to Watches & Wonders Geneva. What is behind this change? Even if the 2020 edition has been cancelled due to the coronavirus, it’s still worth understanding the underlying causes for this transformation. We talked (before the cancellation) with Fabienne Lupo, head of the Fondation de la Haute Horlogerie (FHH).

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