Blockchain

Watches & blockchain

THE WATCH FILES

Watches & blockchain

Blockchain has the potential to revolutionise the way we act and interact online. It is now entering the world of watches.

Adresta joins forces with Swisscom to track watches online

Adresta joins forces with Swisscom to track watches online

INNOVATION

The Zurich-based start-up, a spin-off of ETH Zurich, aims to track the life cycle of watches by The Zurich-based start-up, a spin-off of ETH Zurich, aims (...)

Why Louis Erard is going into blockchain and NFTs

Why Louis Erard is going into blockchain and NFTs

INTERVIEW

Digital tokens or “non-fungible tokens” (NFTs), located on the blockchain, have been the subject of considerable hype since a virtual work of art was sold (...)

Blockchain on the move in the watch industry

Blockchain on the move in the watch industry

INTERVIEW

Announcements are coming out about alliances between luxury brands around shared blockchain solutions. One of the most important players on this booming (...)

Louis Erard to launch a blockchain-powered loyalty programme

Louis Erard to launch a blockchain-powered loyalty programme

INNOVATION

The new loyalty programme, designed in cooperation between Louis Erard and Qiibee, comes with an ad hoc branded web application, for all fans to track (...)

Watches will have their own biometric passports

Watches will have their own biometric passports

INNOVATION

To replace the traditional authenticity papers, Origyn, a new Swiss foundation, is offering biometric recognition of watches by means of a simple (...)

Is the luxury watch industry ready for Blockchain?

Is the luxury watch industry ready for Blockchain?

GUEST COLUMN

A new crop of start-up technology companies would have you believe so. But are the brands biting?

Digital certificates enter the collecting scene

Digital certificates enter the collecting scene

BLOCKCHAIN

Digital certificates are about to infiltrate the world of collectors’ watches via an initiative by the authors of the famous “Only” watchmaking book series, (...)

Tomorrow, a digital twin for watches

Tomorrow, a digital twin for watches

BLOCKCHAIN

The pandemic crisis that the watch industry is going through is also accelerating its digital transition. Among the most promising elements of this is the (...)

Vacheron Constantin in the Blockchain

Vacheron Constantin in the Blockchain

DIGITAL CERTIFICATION

The Geneva manufacture will use the new technology to produce forgery-proof digital certificates for its Les Collectionneurs timepieces. The innovation was (...)

Watches and bitcoins

Watches and bitcoins

DISRUPTION

New virtual currencies like the famous bitcoin are just early arrivals in a new digital revolution, the blockchain. The first timepieces inspired by this (...)