SIHH, the “Salon International de la
Haute Horlogerie”, is changing its name
to Watches & Wonders Geneva. What
is behind this change? Even if the 2020 edition has been cancelled due to the coronavirus, it’s still worth understanding the underlying causes for this transformation. We talked (before the cancellation) with Fabienne Lupo, head of the
Fondation de la Haute Horlogerie (FHH).