Watches & Wonders / SIHH


Fabienne Lupo: “We’ll reinvent trade shows!”

THE FAIR TRADE

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March 2020


Fabienne Lupo: “We'll reinvent trade shows!”

SIHH, the “Salon International de la Haute Horlogerie”, is changing its name to Watches & Wonders Geneva. What is behind this change? Even if the 2020 edition has been cancelled due to the coronavirus, it’s still worth understanding the underlying causes for this transformation. We talked (before the cancellation) with Fabienne Lupo, head of the Fondation de la Haute Horlogerie (FHH).

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