Baselworld

Are groups compatible with Baselworld?

THE FAIR TRADE

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By Serge Maillard

February 2020

It’s not all about coronavirus... Swatch Group’s decision to leave Baselworld is in line with a fundamental trend: after grappling with the production chain and distribution networks, groups now want to take control of the timing and conditions of how their new products are presented. Richemont was a forerunner of this strategy when it left the Basel exhibition in 1999. Kering and LVMH are also moving in this direction. However, will the pandemic outbreak unite the industry again?

Are groups compatible with Baselworld?

THE FAIR TRADE

Español Français

By Serge Maillard

February 2020

Are groups compatible with Baselworld?

It’s not all about coronavirus... Swatch Group’s decision to leave Baselworld is in line with a fundamental trend: after grappling with the production chain and distribution networks, groups now want to take control of the timing and conditions of how their new products are presented. Richemont was a forerunner of this strategy when it left the Basel exhibition in 1999. Kering and LVMH are also moving in this direction. However, will the pandemic outbreak unite the industry again?

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