Watchmaking in France

Bell & Ross: the art of disruption


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January 2019

Bell & Ross: the art of disruption

The proudly independent Franco-Swiss brand has brought the aeroplane cockpit to the wrist. It has followed a very precise trajectory. A pioneer in the XXL format, extreme readability, new materials, new designs such as the Skull, and even e-commerce (as far back as ten years ago). We talked to brand co-founder Carlos-A. Rosillo.


ell & Ross is a duality. Not just the name, which is linked to its founding duo, childhood friends Bruno Belamich (artistic director and co-founder) and Carlos-A. Rosillo (CEO and co-founder).

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