41. time-business


Europa Star

Does the middle class exist? and what exactly is a mid-range watch?

DON’T FORGET THE MIDDLE CLASS

March 2017


Does the middle class exist? and what exactly is a mid-range watch?

Watchmakers would be the first to say that they don’t like the term “mid-range” – they find it disparaging. And, in fact, there is not a single mid-range – there are many.

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atchmakers would be the first to say that they don’t like the term “mid-range” – they find it disparaging. And, in fact, there is not a single mid-range – there are many.

Just as the Western middle class is not the same as the middle class of an emerging economy, the term “mid-range” covers a broad spectrum of very diverse products. Also, the perception of what “mid-range” means varies according to the size of your wallet.