20. time-business


Bell & Ross: the art of disruption

INTERVIEW WITH CARLOS-A. ROSILLO CO-FOUNDER& CEO OF BELL & ROSS

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January 2019


Bell & Ross: the art of disruption

The proudly independent Franco-Swiss brand has brought the aeroplane cockpit to the wrist. It has followed a very precise trajectory. A pioneer in the XXL format, extreme readability, new materials, new designs such as the Skull, and even e-commerce (as far back as ten years ago), it is one of the rare brands created in the 1990s that really took root in the watch world, with the support of a powerful mentor with an elegant philosophy, Chanel.

W

e talked to brand co-founder Carlos-A. Rosillo.
Bell & Ross is a duality. Not just the name, which is linked to its founding duo, childhood friends Bruno Belamich (artistic director and co-founder) and Carlos-A. Rosillo (CEO and co-founder).


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