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Armin Strom, a new decade

INTERVIEW

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September 2019


Armin Strom, a new decade

In a demonstration of force for its 10th anniversary, the independent watch brand is flexing its Haute Horlogerie muscles with the resonance concept associated with a minute repeater. However, Armin Strom doesn’t intend to stick with stratospheric prices, and aims to offer artisan products for less well-heeled aficionados in the future. We met Serge Michel, the cofounder of Armin Strom.

E

uropa Star: what have been the most important milestones for the brand, after ten years of existence?


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