It’s not all about coronavirus... Swatch Group’s decision to leave
Baselworld is in line with a fundamental
trend: after grappling with the
production chain and distribution networks,
groups now want to take control
of the timing and conditions of how their new products are presented.
Richemont was a forerunner of this
strategy when it left the Basel exhibition
in 1999. Kering and LVMH are also
moving in this direction. However, will the pandemic outbreak unite the industry again?