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Fabienne Lupo: “We’ll reinvent trade shows!”

THE FAIR TRADE

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March 2020


Fabienne Lupo: “We'll reinvent trade shows!”

SIHH, the “Salon International de la Haute Horlogerie”, is changing its name to Watches & Wonders Geneva. What is behind this change? Even if the 2020 edition has been cancelled due to the coronavirus, it’s still worth understanding the underlying causes for this transformation. We talked (before the cancellation) with Fabienne Lupo, head of the Fondation de la Haute Horlogerie (FHH).

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IHH, the Salon International de la Haute Horlogerie is changing its name to Watches & Wonders Geneva. What is behind this change? To understand exactly what is at stake here, Europa Star met Fabienne Lupo, head of the Fondation de la Haute Horlogerie (FHH) and in this capacity the organiser of the Geneva trade fair.


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