time-business


Elie Bernheim, from watch to pen

PORTRAIT

July 2020


Elie Bernheim, from watch to pen

“A life outside of watchmaking”: we start this special series on the little-known facets and passions of industry personalities with Elie Bernheim. Raymond Weil’s director has just published his first novel (in French), which he wrote during an extended stay in New York. The plot combines gastronomy, music and love in the form of a diary – told chronologically, of course.

E

mployees of the Geneva-based family watch brand Raymond Weil discovered an unexpected new side to their boss when they learned this year of a novel signed by Elie Bernheim. “In watchmaking, as in any industry, we tend to put people in boxes,” confides the watchmaker and author, who recently turned forty. “I believe I belong to a generation that wants to try several activities simultaneously, and not limit themselves to just one role.”


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