orn in 1927 – also the year of the company’s birth in Geneva – she was the mother of Philippe and Pierre Maillard, current managing director and editor-in-chief of Europa Star, and the grandmother of Serge Maillard, publisher.

For several years, Doris accompanied her father as a private secretary on his horological trips around the world. One of her most vibrant memories was their crossing to South America on a transatlantic liner in the 1940s, where Hugo Buchser founded several watch magazines in Portuguese and Spanish (such as Elegância e Precisão in Brazil and Estrella del Sur in Argentina, the “ancestors” of today’s Europa Star magazine).

One of her most vibrant memories was a crossing to South America on a transatlantic liner in the 1940s, where Hugo Buchser, the founder of Europa Star, founded several watch magazines.