os Angeles-headquartered company WOLF, a leading global producer of watch winders, cases and boxes, has recently announced several new key appointments in its global operations.
Last month, it was announced that Kate Yerrell had joined WOLF as Marketing Manager for UK, Europe and the Middle East. Prior to that, she ran her own agency for many years, working with brands such as Grosvenor & Christian, Ingles and Hayday and Orelia London. Most recently she was Marketing Manager for Semmco; during her tenure there she executed a successful rebranding for the company across the UK, UAE and USA.
- Kate Yerrell, Marketing Manager for UK, Europe and the Middle East
This month we also learned that Cathy Hernandez had been promoted to Director of Global Purchasing for WOLF. Before joining the brand she spent many years managing supply chains, overseeing product development, sourcing and managing inventory for numerous global apparel and accessories brands.
- Cathy Hernandez, Director of Global Purchasing
Her new role is a major milestone in facilitating the brand’s rapid expansion across new markets internationally. WOLF can currently be found in the finest retailers in over 100 countries, and Cathy Hernandez will continue to play a key part in meeting the growing global demand. She will manage planning, purchasing and inventory as the company enters a new phase of expansion and globalisation.
The company also announced the arrival of Mike Pearson as European Sales Director. He will focus on continuing to expand the brand’s market share and visibility across all of Europe. He brings many years of experience in the watch industry and will be based in the United Kingdom.
Mike Pearson joins WOLF after many years as both Head of Brand and Business Development and Director of North America at Bremont Watch Company, where he drove expansion across the United States, Canada and the Caribbean, and implemented effective business development strategies across all facets of the company.
For more information, read our article on the history of the WOLF company.