Announcing the new edition of the Prague SEW Watch Show

October 2021

Announcing the new edition of the Prague SEW Watch Show

The doors of the Žofín Palace will open this Friday for the seventh edition of the SEW Salon of Exceptional Watches, where visitors will find two dozen displays of watch brands. Among the highlights of the show, Omega will bring a unique display of Agent 007’s watches used since 1995 in the film The Golden Eye.


he seventh edition of the SEW Salon of Exceptional Watches will take place at the Žofín Palace in Prague on 22 and 23 October. For this year’s Salon Exceptional Watches exhibition, the organizers chose a new concept and invited fewer watch brands, providing more space to move around than in previous years. However, this does not mean that visitors are deprived of any experience.

In addition to more than two dozen exhibitors, there will also be an accompanying program. “Only the most important watch exhibitions in the world are supplemented by an accompanying program with lectures by experts and an exhibition of original timepieces. This is exactly what SEW Prague offers,” said Igor Sirota, editor-in-chief of Hodinky & šperky magazine, who is in charge of the lectures.

“The opportunity to listen to the opinions and information of experts in the world of watchmaking is thus offered to every visitor. The lectures will be about the mechanics and functioning of certain parts, specific complications, and also about individual companies. Czech and foreign ones. About their history, news, and plans,” he adds.

SEW Prague 2021 will also offer a unique exhibition of Omega watches of Agent 007 accompanied by the first Friday lecture. “We have dedicated an entire room to the modern history of James Bond. All the Omega watches worn by both Pierce Brosnan and Daniel Craig, the current agent with a license to kill, will be there,” said Jan Pokorný, the organizer of the exhibition. The famous Omega Seamaster thus appears in various versions, with more than ten different variations appearing on Bond’s wrist since 1995.

“I believe that in addition to this exhibition, as well as the watches of more than twenty brands on display, you will also be attracted by the following lecture topics. You can count on a presentation by Ing. Libor Hovorka, watchmaking expert on the topic: The domestic watch industry from 1945 to the present. This topic will be followed by a block of presentations by representatives of Czech manufacturers such as Bohematic, Prokop & Brož and other Czech brands. These will be the focus of presentations in the lecture hall throughout Saturday,” adds Jan Pokorný.

Announcing the new edition of the Prague SEW Watch Show

“On the first day of the exhibition, i.e. on Friday, the block of lectures will include a presentation by Igor Sirota, editor-in-chief of Hodinky & šperky magazine, on the topic of Automatic winding. Doesn’t history lie? Who has brought fundamental changes? Where is today’s technology heading? He will seek answers to these and other questions. Representatives of foreign brands, such as Ball, Carl Suchy & Söhne and Czapek Geneve with strong Czech roots, as well as others, intend to present their models and plans.”

The two-day event will also include an evaluation of the watches by visitors, which will be concluded on Saturday at 17:00 with the announcement of the Watch of the Year 2021 competition. During both days, it will also be possible to buy T-shirts from the KlokArt collection with watch motifs, the sale of which directly finances the activities of the FOD Foundation for Children at Risk. It will be possible to purchase T-shirts or sweatshirts with motifs of Seiko or Casio watches illustrated by Richard Svitalský.

Opening hours for the public Friday 22 October 12:00 pm - 6:00 pm Saturday 23 October 10:00 am - 6:00 pm (Watch of the Year 2021 Award Ceremony at 5:00 pm)

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