time-business


3 questions for... François-Marie Neycensas, Reservoir

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January 2022


3 questions for... François-Marie Neycensas, Reservoir

“Around 80% of our watches are priced below 4,000 euros, in line with our ambition of offering genuine watch complications at a reasonable price.”

E

uropa Star: What was your most important launch of 2021?

François-Marie Neycensas: Without a doubt the new Kanister collection with a titanium case, whose dial is inspired by the counter of the legendary 356 Speedster from the 1950s. The car’s dashboards have been a great source of inspiration for our brand, which reinterprets measuring instruments in horological form. The shape of the single hand is very distinctive, and then there’s the “wow factor” of the jumping hour. It never gets old!

Reservoir Kanister
Reservoir Kanister

Who do you develop your movements with?

We work closely with Télôs, a renowned motorist from La Chaux-de-Fonds, which manufactures the additional patented module of 124 components that drives the three complications, on an ETA 2824 base: the retrograde minute, the power reserve indication and the jumping hour in a window.

“The legendary 356 Speedster is a great source of inspiration for our reinterpretation of measuring instruments in horological form.”

François-Marie Neycensas, Chief Marketing Officer & Partner, Reservoir
François-Marie Neycensas, Chief Marketing Officer & Partner, Reservoir

What is your average price?

Around 80% of our watches are priced below 4,000 euros, in line with our ambition of offering genuine watch complications at a reasonable price. We use steel, titanium, rose gold, palladium, bronze, and also carbon cases, as in our limited series GT Tour Carbon IDEC SPORT Edition 2021. This timepiece equipped the IDEC Sport team’s drivers during the Le Mans 24-hour race last summer. We like to associate our limited-edition models with experiences, as with the bronze Hydrosphere series created with the photographer Greg Lecoeur, which gives clients the opportunity to go diving with him in the natural area of Porquerolles in the south of France. Our three biggest markets are France, the United States and Japan.

Reservoir Hydrosphere Greg Lecoeur Edition
Reservoir Hydrosphere Greg Lecoeur Edition

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