uring the Vivatech show, held from 15 to 18 June 2022 in Paris, the LVMH group revealed the winners of the sixth edition of the LVMH Innovation Awards. Among the winners is the Geneva-based start-up The Showcase in the Omnichannel & Retail category (read our portrait here).

No less than 950 start-ups from 75 countries applied for the LVMH Awards this year. Only 21 of them - including The ShowCase representing Switzerland - were selected thanks to their “agility in rethinking the customer experience”, across several dimensions.

During a ceremony attended by Bernard Arnault, Chairman of the LVMH Group and members of the selection committee, the six winning start-ups, including The Showcase, each in their own category, received an LVMH Award in front of an audience of over 500 people.

The ShowCase was created by two Geneva-based entrepreneurs, Denis Hayoun and Fabrice Rabhi, who are both active in and shareholders of companies in the world of high watchmaking in Switzerland. Launched on the market in September 2021, just 10 months ago (after a gestation period that lasted nearly a year and a half), The Showcase breaks the distance between the brand and the end customer. The solution is the missing link between online and physical sales. What’s more, it brings the human element back into the digital relationship.

Denis Hayoun and Fabrice Rabhi commented: “We are delighted and grateful to win the LVMH Award for our solution, which not only professionalizes the presentation of luxury products online, but also reduces the travel and carbon footprint of its users.”

“While The Showcase has already been adopted by some twenty major watch brands - groups and major independent players - the solution has also met with great success among distributors and retailers around the world, who see all the advantages of a personalized, ultra- qualitative and enriched product presentation, with, at the same time, intimate visual contact with their customers.”

“Brands need to be omnichannel, sustainable and focused on service and customer experience. We believe that The Showcase will quickly move beyond the watch world to address the needs of the jewelry and small leather goods in the near future.”