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2025 Luxury Innovation Awards spotlight trailblazing brands

September 2025


2025 Luxury Innovation Awards spotlight trailblazing brands

The 2025 Luxury Innovation Awards in Geneva celebrated the vanguard of creativity and entrepreneurship across luxury sectors. From cutting-edge digital tech to sustainable design and next-gen craftsmanship, six visionary brands - including Bosch Secure Authentication, zammy ai, GOOLD AG, CERRET, YU.SH, and THE EMBASSIES - claimed top honors, with CERRET also capturing the Public Choice Award. This year’s winners exemplify how innovation is reshaping the future of luxury.

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he 2025 Luxury Innovation Awards celebrate innovation, creativity, and entrepreneurship in luxury, with winners chosen by an international jury and public vote from 16 global finalists, revealed at the Awards Ceremony and Gala Dinner at the Four Seasons Hotel des Bergues Geneva, marking the close of the 7th edition of the Luxury Innovation Summit.

Following a rigorous two-stage selection process and live presentations during the Summit, 16 finalists competed across six categories. The international jury, led by Roberto Eggs, Chief Business Strategy & Global Market Officer at Moncler Group, together with public voting, selected one winner in each category. In addition, the Public Choice Award was announced.

2025 Luxury Innovation Awards spotlight trailblazing brands

The 2025 Luxury Innovation Awards Winners:

Digital and Tech-Driven Luxury Innovation Bosch Secure Authentication, Germany

Creative Commerce & Digital Consumer Engagement zammy ai, South Korea

Sustainable Luxury and Circular Innovation GOOLD AG, Switzerland

Next-Gen Craftsmanship: Fashion, Jewellery, and Design CERRET, Switzerland

Lifestyle, Beauty and Wellness Innovation YU.SH, UAE

Redefining Luxury Experiences and Hospitality THE EMBASSIES, Switzerland

Public Choice Award CERRET, Switzerland

Roberto Eggs, Jury President, stated: “This year’s winners reflect the creativity, sustainability, and entrepreneurial drive shaping the future of luxury. They exemplify innovation and excellence while meeting the evolving expectations of global consumers.”

Now in its seventh year, the Luxury Innovation Awards continue to highlight emerging companies and entrepreneurs who are driving change in the luxury sector. Since its launch in 2019, the Awards have attracted applicants from more than 40 countries and provided finalists with access to LVG’s global network of investors, partners, and industry leaders.

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