ince its origins, G-Star has built its reputation on challenging conventions through material innovation, precise construction and a strong design point of view. Known for elevating utilitarian garments into fashion statements, the brand now applies the same philosophy to watches and jewellery.

These pieces are conceived as functional accessories — designed to be worn daily, shaped by urban life and anchored in durability, comfort and style. Each watch and piece of jewellery reflects G-Star’s distinctive balance between industrial inspira- tion and contemporary aesthetics.

The first G-Star Watch & Jewellery Collection is created for individuals who see watches and jewellery as part of their daily uniform rather than seasonal statements. The collection speaks to people who move through the city with confidence, value design with purpose, and expect their accessories to combine style, function and durability.

Younger consumers are drawn to expressive designs with a strong visual identity, while more established profiles appreciate pieces that feel timeless, reliable and easy to integrate into an everyday wardrobe. Across generations, the common ground lies in a shared appreciation for authenticity, material quality and understated confidence.

Driven by design and guided by real-life use, the collection combines robust, durable materials selected for everyday wear with a strong attention to proportions, comfort, and visual impact, resulting in accessories engineered with the same precision mindset as G-Star’s iconic denim.

The collection is positioned to offer designer appeal at accessible pricing, with watches ranging from €49 to €169 and jewellery from €39 to €79, reinforcing G-Star’s positioning within the urban lifestyle segment.

Rooted in G-Star’s industrial and workwear-inspired DNA, the watch collection translates bold design and engineered precision into timepieces built for everyday urban life. Each watch balances structure, legibility, and proportion, delivering accessories that are both functional and unmistakably expressive.

Ranging from bold, architectural pieces to more refined urban styles, the collection is built around versatility. Each line explores a different interpretation of G-Star’s core values — raw aesthetics, engineered construction and modern utility — while maintaining a consistent visual language that reflects the energy of contemporary city living.

Sculptural and graphic, Cube is defined by its strong case construction and bold geometry, drawing inspiration from brutalist architecture. Designed as a visual statement, it plays with volume and structure while remaining wearable on a daily basis.

Materials: metal cases, leather or stainless-steel bracelets

Design focus: architecture, structure, graphic, geometric

Signature: statement watch with strong urban character

Price range: approx. €129 – €159

Rovic embodies G-STAR’s industrial DNA with a strong, structured presence. Subtle details like visible screws and layered construction highlight craftsmanship, while its balanced proportions make it a versatile, everyday watch that feels both functional and confident.

Materials: metal cases, leather or stainless-steel bracelets

Design focus: functionality, readability, engineered, versatile

Signature: reliable everyday watch with a confident style

Price range: approx. €139 – €169

Inspired by G-Star’s workwear heritage, Constructed emphasizes precision, detail and structure. Bold levels and layered elements give the collection a graphic, industrial edge while maintaining a dynamic, urban presence.

Materials: metal cases, leather or stainless-steel bracelets

Design focus: construction, detail, architectural, dynamic

Signature: accessible urban sophistication

Price range: approx. €119 – €149

The jewellery collection translates G-Star’s industrial and engineered design codes into accessories designed to be worn naturally, layered easily and lived in daily. Clean lines, raw references and durable materials define a collection that feels contemporary yet timeless.

Rather than ornamental pieces, the jewellery is conceived as an extension of personal style — subtle or expressive depending on how it is worn. Each family explores a distinct design attitude while maintaining a consistent focus on wearabil- ity, material integrity and modern city relevance.

Incisio stands for minimalism and precision. Laser-cut details and clean silhouettes give these pieces a refined, architectural character, making them effortless to wear and layer in daily urban life.

Materials: stainless-steel

Design focus: clean lines, subtle detailing

Positioning: minimalist everyday jewellery

Price range: approx. €59 – €79

Floatcore explores balance and movement through pieces that feel light and effortless. Floating logos and subtle lacquer accents create a modern, layered look, designed to be worn individually or stacked for personal expression in everyday urban life.

Materials: stainless-steel

Design focus: volume, balance, versatility

Positioning: casual, contemporary jewellery

Price range: approx. €39 – €59

Dualshield fuses contrasting materials and textures inspired by utility and pro- tection creating jewelry with bold character and a functional, urban edge.

Materials: stainless-steel, leather or cords

Design focus: contrast, utility, structure

Positioning: urban jewellery with character

Price range: approx. €39 – €59

R-Tag draws inspiration from G-Star’s denim back patch and military dog tags, transforming these references into bold, graphic jewelry. Each piece makes a statement with industrial attitude, designed to be worn confidently.

Materials: stainless-steel

Design focus: bold identity, graphic presence

Positioning: statement jewellery

Price range: approx. €49 – €65