time-business


Zinedine Zidane’s first ever watch to go under the hammer in support of ELA

August 2026


Zinedine Zidane's first ever watch to go under the hammer in support of ELA

ELA International (European Leukodystrophies Association) is announcing the auction of Zinedine Zidane’s first personal watch, a Cartier Pasha model, during the Rare Watches auction organised by Christie’s on November 9, 2026, in Geneva. The sale will also host the charitable Watches For ELA auction, bringing together around twenty exceptional timepieces donated by leading watch brands and independent watchmakers. Proceeds from this sale will be donated to ELA International.

T

his Cartier Pasha was the first watch Zinedine Zidane purchased for himself at the beginning of his professional career with FC Girondins de Bordeaux, giving it a particularly symbolic place in his personal journey.

An iconic Cartier model, the watch is distinguished by its bold design, stainless-steel bracelet and sapphire cabochon-set pushers, signature features of the collection. Having worn it for many years, Zidane has now made the emotional decision to part with it in support of the cause he has championed with unwavering commitment as a patron of ELA for more than 25 years.

Zinedine Zidane: “This Cartier Pasha was the first watch I bought for myself with my first salary when I was playing in Bordeaux. I purchased it nearly thirty-five years ago, and it has remained with me ever since. When Guy told me about the 2026 auction, I felt that this watch, which is part of my personal story, could now help write a new chapter in support of ELA families. That is what truly matters, and I hope it will also hold special meaning for the person who acquires it.”

Guy Alba, President of ELA International : “Watches for ELA is, above all, a collective endeavor, made possible through the commitment of the leading watchmaking houses, the support of Christie’s teams, and the steadfast loyalty and generosity of Zinedine Zidane and François-Henri Pinault toward ELA. We would like to express our heartfelt thanks to the collectors and prospective buyers whose support brings tremendous hope to families affected by leukodystrophies.”

Rémi Guillemin, Head of Watches, Christie’s Europe and Americas: “We are delighted to host the second edition of Watches for ELA as part of our Rare Watches auction this coming November. The first section of the sale will bring together exceptional timepieces generously donated by both emerging and established watchmaking houses, all renowned for their creativity, dynamism and valuable support to ELA International. Another remarkable expression of support is the offering of Zinedine Zidane’s Cartier Pasha wristwatch, worn by the football legend for many years. And, quite honestly, who wouldn’t dream of becoming the next proud owner of a watch with such an extraordinary sporting provenance?”

On November 9, Watches for ELA will showcase a curated selection of unique and exceptional timepieces, generously donated by some of the most creative and innovative names in contemporary watchmaking.

The timepieces will be unveiled to the public and collectors during a special exhibition hosted by Christie’s in Geneva from September 2 to 4, alongside Geneva Watch Days. This presentation will be followed by an international world tour across Asia, the United States and Europe. The collection will then return to Geneva, where the watches will be exhibited at the Four Seasons Hotel des Bergues in the days leading up to the November 9 auction.

The Europa Star Newsletter