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The TAG Heuer V4 – an overview

The TAG Heuer V4 – an overview

TAG Heuer is approaching its 150th anniversary (2010) and perhaps the most important project in all those years is the V4 Concept (...)

IC-Agency Is the first Swiss Company to obtain Google Analytics Certification

IC-Agency Is the first Swiss Company to obtain Google Analytics Certification

While the cost of advertising on the Internet exceeded CHF 50 billion in 2008, the performance analysis is a strategic issue for the entire company (...)

Haute horlogerie – a close look at ten brands on the Internet

Haute horlogerie – a close look at ten brands on the Internet

Watch consumers have become more and more skilled at researching information about watches, thanks notably to the Internet. The ability to capture and (...)

The importance of substance

The importance of substance

The news is more than alarming—it is a carnage. Statistics released by the Federation of the Swiss Watch Industry on watch exports for the first half-year (...)

LAKIN@LARGE - A very fishy tale

LAKIN@LARGE - A very fishy tale

Are you sitting comfortably? Good, then I’ll begin.

Ladies' timepieces – innovation in unusual places

Ladies’ timepieces – innovation in unusual places

There are two questions you systematically get asked during BaselWorld, “What would you like to drink?” and “Have you seen anything (...)

The collective laboratories of watchmaking

The collective laboratories of watchmaking

If, as we stated in our BaselWorld 2009 wrap-up report, the mechanical extravagances that have been so pronounced over the last few years were no (...)

The key words in the current economic crisis: price, quality and authenticity

The key words in the current economic crisis: price, quality and authenticity

PART ONE

The current global economy has sent the watch industry into turmoil. This is a three part series by Europa Star’s Editor-in-Chief, Pierre (...)

The key words in the current economic crisis: price, quality and authenticity

The key words in the current economic crisis: price, quality and authenticity

PART TWO

‘Aggressive pricing strategy’ was the refrain at BaselWorld. In this vein, TAG Heuer is pursing a ‘hyper aggressive’ policy by not raising (...)

The key words in the current economic crisis: price, quality and authenticity

The key words in the current economic crisis: price, quality and authenticity

PART THREE

Maurice Lacroix, Oris, Linde Verdelin, Vulcain, H. Moser, Raymond Weil, Vogard

LAKIN@LARGE - This doesn't ring true!

LAKIN@LARGE - This doesn’t ring true!

I was intrigued by the photos published earlier this year of the ring-watch that was excavated from a four hundred year old Chinese tomb and, needless (...)

LAKIN@LARGE - The Blonde, the GPS and the Tourbillon

LAKIN@LARGE - The Blonde, the GPS and the Tourbillon

If thereÂ¿s one thing that I love about the weekend, itÂ¿s the Sunday news-papers. If IÂ¿m in Geneva, Menton or even on that remote lump of rock lovingly (...)

Industrial culture

Industrial culture

With the economic crisis, certain words are returning to our vernacular -words that, only a short time ago, hardly a few months at most, (...)

Facebook and watch brands: Success in the making

Facebook and watch brands: Success in the making

Return to FacebookIn November 2008, as the Facebook phenomenon was reaching an international audience, IC-Agency and Europa Star had already (...)

Twixt the moon and the deep

Twixt the moon and the deep

As anniversaries abound this year, Omega hails the Speedmaster’s trip to the moon in 1969 and the Ploprof, a deep-sea diver’s watch launched a year (...)

‘British Eccentric': Graham debuts the Chronofighter Trigger Tourbillograph

‘British Eccentric’: Graham debuts the Chronofighter Trigger Tourbillograph

Four years ago, Graham decided it was time to make a timepiece that was worthy of its namesake, famous British watchmaker George (...)

Retrospective-Perspective: The Watch industry 2008/2009 - Children of the Bubble

Retrospective-Perspective: The Watch industry 2008/2009 - Children of the Bubble

Last year, at this same time and when the market was in full euphoria, we wrote in these columns that, “when the watch bubble will explode, (...)

Frederique Constant launches new movement

Frederique Constant launches new movement

Five years ago, the Frederique Constant brand successfully launched its first in-house movement. Today, it launches its second (...)

As watchmaking levitates

As watchmaking levitates

The management of Concord has nicknamed the brand's latest creation—the C1 QuantumGravity—the `creature´.

Carl F. Bucherer's Patravi EvoTec DayDate

Carl F. Bucherer's Patravi EvoTec DayDate

Last year at Basel, Thomas Morf, the CEO of Carl F. Bucherer, introduced the brand's in-house movement, the CFB A1000, developed (...)