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For its latest monobrand store, Tissot has chosen a location on ‘the world’s most beautiful avenue’, the famous Champs-Elysées in Paris. Neighbouring the flagship stores of the world’s leading brands, the 100 square metre boutique opened its doors for the first time on July 8, 2010. An elegant Parisian facade encloses two floors of products.
These accommodate eye-catching displays, as well as interactive presentations that enable visitors to experience the diversity and energy of the Tissot brand. And wrapping up the monobrand store package are a terrace and a café, where shoppers can relax and refuel.
A lifestyle experience
Tissot is at the forefront of the retail trend geared to meet increasing customer demand for participation. The highly modern interior presents the products in the context of a lifestyle experience. Expansive, back-lit walls showcase large prints of the new Tissot black and white ambassador campaign shot by Jeff Burton. A brand new boutique design concept plays with glossy and matt surfaces, demonstrating an abilty to stimulate and soothe in rapid succession.
A 117 cm flat, tactile screen presents the Tissot Augmented Reality facility, which enables visitors to view watches in 3D on their own wrist. This expresses the Tissot commitment to continual innovation, in this case inspired by the latest IT advances. The first visitor traffic data already indicates that a large proportion of the avenue’s millions of visitors each year will be tempted to step inside the new Tissot monobrand boutique at number 76.
Source: Tissot SA
