retail-world


Richard Mille Boutique opens in Geneva

July 2010


Richard Mille has unveiled its new Boutique at the prestigious Grand Hotel Kempinski, against the striking backdrop of Lake Geneva.

The 51 sq m space will showcase a complete range of Richard Mille timepieces, including tourbillions, limited editions, set watches and the latest releases such as the RM 021, the RM 028 Divers Watch and the exquisite RM 020 Tourbillon Pocket Watch.

Richard Mille Boutique opens in Geneva (Photograph by Jorg Brockmann)

The Boutique’s architectural concept perfectly defines the essence of the Richard Mille brand: exquisite haute horologerie performed in an extremely modern fashion. Walking past Quai du Mont Blanc one can see the three dimensional, extra-clear glass Richard Mille watch sculpture with built-in display, which is a distinctive feature of all Richard Mille boutiques.

Richard Mille Boutique opens in Geneva (Photograph by Jorg Brockmann)

The 12 watch displays in the main area are finished in dark ebony wood and stainless steel to set the tone of a minimalistic yet powerful product presentation. Its ergonomically designed curves symbolize Richard Mille’s distinctive watch cases.

This latest addition to the line of Richard Mille boutiques includes a watchmaker workspace and a dedicated VIP lounge area; all the furniture is part of a new inhouse design concept, specifically developed for the boutique.

Richard Mille Boutique opens in Geneva (Photograph by Jorg Brockmann)

The boutique is staffed with an experienced team of watch professionals as well as a highly trained resident watch maker. General visitors as well as watch collectors can enjoy learning about the technical aspects and other important features of the Richard Mille time pieces.

Source: Richard Mille - RICHARD MILLE BOUTIQUE, Grand Hotel Kempinski, Quai du Mont Blanc 19, 1201 Geneva