retail-world


Richard Mille opens at Marina Bay Sands, Singapore

November 2010


Richard Mille has inaugurated a new boutique in Singapore, prominently located at the entrance to The Shoppes at Marina Bay Sands. The brand’s loyal partner Felipe Massa was present having just competed in the local F1 Singapore Grand Prix.

Richard Mille opens at Marina Bay Sands, Singapore

During the cocktail which took place in the store, 250 guests were able to discover the unique feel of the brand. An area of luxury, peace and exquisite style where precious wood is harmoniously combined with leather and glass. In this tailor made environment the Richard Mille timepieces have found a perfect location totally in line with their character.

The brand identity is also portrayed in the impressive glass facade, where a watch is engraved on three layers of glass projecting a three dimensional feel to all visitors.

Richard Mille opens at Marina Bay Sands, Singapore

The evening then moved on into the famous private club Kudeta, located on the 57th floor of the Sands Hotel. It is in this unique environment that guests were able to view the collection. Watches were worn by models whose bodies were painted in metallic paint reflecting the titanium, red & pink gold materials true to the brand.

The Richard Mille boutique at Marina Bay Sands Unit 01-051/052, The Shoppes at Marina Bay Sands, Singapore 018972.

Source: Richard Mille

www.richardmille.com