While the cost of advertising on the Internet exceeded CHF 50 billion in 2008, the performance analysis is a strategic issue for the entire company concerned with optimizing ROI in its marketing campaigns.



According to a recent analysis by IC-Agency, Europa Star WorldWatchWeb Internet partner, 34% of the companies listed on the Swiss Market Index (SMI/SPI), following the example of Adecco SA, Logitech International SA or even Swatch Group AG, have already implemented on their sites the Google Analytics solution - a performance measurement tool designed by the US leader in search engines.

The first Swiss company to earn Google Analytics certification, IC-Agency becomes the contact of choice for companies seeking to work with a specialized service provider. Google Analytics Authorized Consultant (GAAC) certification actually attests to advanced proficiency in the solution and extensive experience acquired through many implementations.

“IC-Agency is the first Swiss company and one of the rare international firms to receive quadruple certification: Google Analytics, Google Adwords, Yahoo Search Marketing and Microsoft adExcellence - meaning it can produce comprehensive, recognized e-marketing solutions for our clients,” said Yves-Alain Schwaar, Head of Consulting of IC-Agency.

About IC-Agency
Created in 2000, IC-Agency is a leader in luxury digital marketing. Based in Switzerland and Canada, IC-Agency provides its clients with Web-based services such as analysis, promotion, optimization and protection for their brands, products and services. Among IC-Agency's clients are many independent luxury and premium brands. The company was recently awarded the Strategis HEC Lausanne prize for its excellence in Management.

Source: IC-Agency
www.ic-agency.com
Contact:[email protected]

(Please credit europastar.com)