12. time-keeper


Recommended reading

By Fabrice Mugnier, Watchprint.com

January 2019



LUXURY CHINA: Market Opportunities and Potential By Michel Chevalier and Pierre Xiao Lu
INDIA BY DESIGN: The Pursuit of Luxury and Fashion By Michael Boroian, Alix de Poix
ELITE CHINA by Pierre Xiao Lu

Luxury China: Market Opportunities and Potential

By Michel Chevalier and Pierre Xiao Lu

Recommended reading
Format 15.5 x 23 cm | CHF 39

A guide to reaching and profiting from China’s expanding luxury consumer class. China’s growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today’s biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers – particularly professionals in advertising, marketing, and the luxury brands industry – a deep look into the future of the Chinese luxury goods market and shows them how to tap into China’s tremendous market potential.

India by Design: The Pursuit of Luxury and Fashion

By Michael Boroian, Alix de Poix

Recommended reading
Format 15.5 x 23 cm | CHF 65

A coherent and insightful view of the growing global luxury & fashion brands market in India, India by Design – The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global luxury and fashion experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market. India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinises it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors’ sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.

Elite China

by Pierre Xiao Lu

Recommended reading
Format 15.5 x 23 cm | CHF 39

A ground-breaking exploration of the Chinese elite’s consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.