Is it reasonable or even feasible in the
current context to launch a new and
ambitious classic, high-end watch?
The challenge is tough and the questions
numerous: what product, what strategy,
and to what end? How to finance it? How
to distribute it? But also: how to stand
out, evolve, overcome obstacles, cross
thresholds and achieve critical mass?
Czapek, a brand launched scarcely three
years ago, seems to be overcoming these
challenges step by step and finding a
successful response to these questions.
All the more reason to interview the
vibrant and enthusiastic Xavier de
Roquemaurel, the mastermind of Czapek’s
renaissance, for this special feature.