time-keeper


The Favre-Leuba Sky Chief Chronograph is back

October 2020


The Favre-Leuba Sky Chief Chronograph is back

Concise and timeless with a captivating charisma: the Sky Chief Chronograph collection from Favre-Leuba is back and more expressive than ever. The repositioning under the new CEO Philippe Roten gives the watch brand a new look.

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oncise and timeless with a captivating charisma: the Sky Chief Chronograph collection from Favre-Leuba is back and more expressive than ever. Focusing on a versatile lifestyle, it is a symbol of Favre-Leuba’s future and “Trust Yourself” philosophy – bold, urban, and yet true to its roots.

The repositioning under the new CEO Philippe Roten gives the watch brand Favre-Leuba a new look, convening all the activities under the philosophy of “Trust Yourself”. This new campaign embodies the brand’s adventurous spirit and encourages the curiosity of a modern man and woman to trust him- or herself in making bold choices. And, of course, to trust Favre-Leuba and its engineering excellence.

Under this new philosophy Favre-Leuba presents its revamped Sky Chief Chronographs. The fresh design of the timepiece is surprising in two ways: on one hand, with four different dial colors and on the other hand, with interchangeable suede straps. With this collection, the traditional company is breaking new ground.

The redesigned Automatic Chronograph in a 43 mm case combines classic Chronograph design with a new color palette: a rich autumn green with black counters, a burgundy red with brown counters, a velvet black with beige indexes, and a panda with a porcelain white dial, black counters and red cherry indexes.

All dials can be combined with suede straps in oak brown, dark root brown, sand beige and khaki green. With the bridge, the tetradecagon in the bezel and the striking hour-markers, Favre-Leuba manages to highlight the brand’s typical design elements in this collection.

“The new Sky Chief Chrono models offer more color and a more fashionable design. These watches thus symbolize a new chapter for the brand and have a very special emotional significance for me and the entire Favre-Leuba team. I am confident that this launch will be the first domino-stone in the company’s new success story,” says Philippe Roten, CEO of Favre-Leuba.

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